A curated directory of content marketing resources & tutorials

Find out how to create content and value in saturated niches. Gone are the days of stringing keywords together in a 500-word article and achieving results. Content marketing has changed, and the experts say it is all about the story. When buying products through links on the site, we may earn a commission . When you write kickass blog content, other websites link back to that content.
You can do this through case studies, more detailed blog posts, or videos about your products and how they benefit customers. You can also answer customer questions through relevant, helpful content. In the last section, you learned about the different types of content marketing. Now it’s time to put them all together into a content marketing strategy that drives sales. How-to videos, behind-the-scenes footage, and product demos can all help your audience make decisions.
61% of consumers would like to be contacted by brands through email. Only 33% of B2C content marketers reported always utilizing data in their distribution strategies. 40% of B2B buyers said they engaged with at least 3 pieces of content before they contacted a sales rep. Virtual events produced the best results for B2B marketers in 2021, with 58% of content marketers reporting strong outcomes.
Not only does this help prospects make a decision, but it also helps build trust with existing customers who may be looking for answers. The goals of your content in this stage are to nurture the leads you’ve already generated at the top of the funnel and track their purchasing intent. You’ve got their attention; now you need to build trust and show them what you have to offer and why you’re better than the competition. This content should still be educational, but you should also highlight product benefits and key brand differentiators. The funnel model is used because of how leads generally move through the buying process. Think about Local SEO of a funnel as the space where a lot of people become aware of your products and services.
This content marketing strategy would capture the attention of an audience that is looking for credible recipes that they can return to and use over time. Blog articles — Businesses that blog typically get 67% more leads per month and generate 13 times the ROI. When developed properly, blog posts help digitally driven consumers find your website and learn about your products and services through organic search. As we mentioned prior, start with The Big 5 and then explore the other revenue-generating business blog topics that educate prospects. Written content includes everything from blog posts, ebooks, whitepapers, product one-sheets, testimonials, FAQs, and case studies.
Create a free website that comes with built-in marketing tools. HubSpot Academy for free education on how to become an effective content marketer. At the end of the post, you might include a prompt to check out your software, or lead users to a template they can download after providing their email. Use a free editorial calendar to schedule and optimize all of your marketing content to help you boost conversions.